Social networks have taken the online world by storm, with millions of people making accounts with a diverse range of social media platforms. If you asked a number of people at random in the street if they used a social networking website on a regular basis, you will most probably find that a huge majority of them give you the answer “yes”. The average person uses social networking sites like Facebook, Twitter, Pinterest, Instagram etc. for personal use. This allows them to connect to their friends, family and things in their life that mean something to them - in the online world. This opens up a whole new world of opportunities for existing and new businesses to help drive their business forward, as they now have the chance to promote their businesses to their target market, in a friendly and ‘personal’ way. Using social media will not only give your business profile and live updates a presence on friends / followers’ news feeds, it allows you to interact...
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