Across the UK, people's appetite for dining out has risen dramatically in the last 10 years or so, and with an increasing number of cuisines to try out, it’s easy to see why. We can also decide between fine dining, gastropubs, cafes, street food and allsorts in between - the supply is there for the demand. As humans, we are also creatures of habit. 98% of us return to food establishments over and over again, so you’ll need something interesting to get a customer hooked before someone else does!
What do customers actually want out of their favorite restaurants? First clue - it isn’t only the food! Just like the kitchens in our homes are a space for entertaining alongside the tasty treats, customers want a place for socialising with almost a show of somesort. Opening your kitchen up for your diners to watch is the perfect way to do this, just make sure you have the correct catering equipment north wales to look the part too.
Here are 3 reasons why open kitchens are a great idea:
Cooking is now cool.
We’ve come a long way since cooking was a chore, with simple, uninteresting bowls of food made to feed the families for less. Now, the TVs are full of cookery shows for people to get their fix when they’re not cooking themselves! The chefs in your kitchen can be useful for not only serving up delicious food, but selling a performance whilst doing so!
Watching creates trust.
Being transparent as a business is a concept which is revolutionising many sectors around the globe. Consumers are always finding reasons to be less trusting than before due to scandals such as the horse-meat in Tesco or any of the tons of banking scandals. People wonder what happens behind closed doors, but your kitchen wouldn’t have any doors - what they see is what they get.
An open kitchen can prove to your customers that you have great levels of hygiene, and use fresh ingredients. Ensuring your catering equipment is clean, fully functioning and presentable will be crucial.
Chefs being watched arguably create better food too. They aren’t going to cut corners or produce sub standard food when they have the guests right in front of them.
The hunger factor.
Open kitchen chains such as Chipotle showcase how successful an open kitchen can be. The sounds, smells, and sight of all the cooking really works up their customers appetite, and therefore leading to larger orders.
This is also the reason why most supermarkets have decided to move their bakeries to the shop floor - who can walk past the bakery in Lidl without thinking about how much you'd like to eat a cookie?