Lotus: Who Are They?

Lotus is a brand that builds cars that are among some of the world's most respected and highest performing. They aim to provide the best driving experience, boasting that their lighter cars are both more poised and agile than the competition. Founded by Colin Chapman, the brand have a track record of designing and manufacturing fantastic sports cars that are loved by many loyal fans. The brand is becoming more and more popular, with the lotus services in North Wales and throughout the UK being highly in demand.

They set themselves aside from the crowd by refusing to follow what the mainstream companies are doing, they are innovative and continuously work on their product. Lotus are dedicated to engineering and refining their cars at every stage of the creation process, working to maintain their reputation of producing lighter weight, faster cars.

Being a lightweight car has more benefits than just being faster, for example, it uses less energy as it doesn’t need so much to propel it. It’s also more efficient in fuel consumption and produces less emissions, a benefit for not only your wallet but the environment. The lighter weight is said to be the reason Lotus Cars are more poised and balanced during high-speed cornering.

The cars are built by hand in their famous factory which is based in Hethel, Norfolk. They are proud of their British craftsmanship, offering customers cutting edge designs that can only be truly experienced by driving one of their cars.

They do not want to become a mass manufactured car company as they are passionate about a hands on approach, only using robots for cutting composite components such as carbon fibre structures, or computers for bonding body work. They follow a stringent set of quality control checks to ensure that their hand-built manufacturing methods provide the same consistent quality as their mass produced rivals.

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