Skip to main content

Research Interviews with Zoom

Since the COVID-19 pandemic hit the UK in March, the video conferencing tool Zoom has become ubiquitous. It’s used for absolutely everything from business meetings and those working from home to virtual pub quizzes or social hangouts. It can also be effectively used for Zoom interview user research.

More people are using Zoom these days than ever. In April 2020, Zoom had 300 million meeting participants a day. That’s a significant increase compared to 10 million a day in December 2019.

When you need to do market research, gather qualitative data or do usability testing, your interview subjects may be familiar with Zoom. Remote research with a Zoom video interview is a convenient way to gather qualitative data.

How do you conduct research remotely?

To conduct remote research, use a reliable video and audio conferencing tool, like Zoom. Ask for the subject’s permission to record the interview, so you can transcribe the interview and refer back to it in the future. Set up features like questions and polling to gain more insights during the interview. Be generous with pauses to expand the conversation.

How do you recruit for remote research?

Recruiting for remote user research is similar to recruiting for in-person research. Reach out directly to customers. Recruit through email marketing and social media campaigns. Use customer service contacts as an opportunity to solicit further research. Add a research invitation to website navigation. Or work with a research agency for recruitment help.

Should participants download Zoom to join a meeting?

For participants using the web, no plugins or software is necessary. However, they will need to be signed into a Zoom account. It’s safest to have participants download Zoom because of web app limitations. If the user has an out-of-date browser, for example, they may not be able to attend the meeting without the app. Joining Zoom is free.

How to conduct Zoom research interviews

First, download the Zoom software for free. You can schedule a meeting right in the app and send out the invitation to participants.

Once the meeting is scheduled, click on the link to begin the meeting. The Zoom app will open. As participants access the link, you (the host) will need to admit them into the meeting.

Once you’re talking with the research participant, ask for permission to record the meeting. Click the Record button. The meeting will record. After it’s done, Zoom will automatically create a video file in a Zoom folder for you to access.

Treat the interview as you would a regular phone call or an in-person chat. Notice body language or auditory clues. Give the participant(s) plenty of time to gather thoughts and answer your question completely.

Go into the interview with a script of questions in an interview guide, but be flexible. If the participant says something you want to learn more about, ask follow-up questions. Embrace deviating from the script if the conversation leads you down an unexpected path.

At the end of the interview, give participants the opportunity to add any feedback they missed or want to contribute. Thank them for the time. Then, click End Meeting in Zoom. The recorded video file will automatically generate.

Zoom interview tips

  • Test your software and make sure it’s updated.

  • Align the video camera at eye level if you’re using video.

  • Record the interview in a well-lit room if you’re using video.

  • Clear clutter from the background so you appear professional.

  • Test the sound before the meeting. You might want to connect an external microphone to the computer for optimal audio.

How to maximise Zoom interview results

Once you have your Zoom interview recording, you can analyze and share user research with your team.

If you want to present an expertly accurate transcript of the interview, consider ordering an interview transcript for more accurate analysis and sharing. A human transcript working for professional transcription services can account for non-verbal interactions, like laughter or pausing, which can also be insightful for research. 



Popular posts from this blog

Masquerade Masks

Masquerade Balls are a popular event in many parts of the world, such as Europe and North America. At these events participants wear a costume including special Masquerade masks . Masquerade masks are appealing to many as they give the wearer the ability to remain anonymous. The origin of these masks dates back to medieval times, they were worn to mark a point in royal dynasty or to celebrate marriage. Today, Masquerade masks have become a popular costume item and have spread to many parts of the world. They are worn for many different occasions, being very popular with charity events, private parties, weddings and Christmas parties. Masquerade masks can be part of any outfit, perfect for fancy dress parties. Masquerade balls have become more widespread due to featuring in many popular films, such as Eyes Wide Shit, Labyrinth and Batman Returns. Masquerade balls also made several appearances in the TV show Gossip Girl.

Understanding Construction Insurance

Construction insurance North Wales , is made up of many different types of insurance depending on the level of cover needed for your business, however, there are three essential types of cover that you will need which includes, public liability, product liability and professional indemnity insurance. It is important to know the purpose of each type of insurance if you are a contractor so that you know that you have the correct insurance in place for your business. The last thing that you would want to do is fall short and be liable to claims that can set you back more than just money alone, when it could have been avoidable. Below is an outline of each type of construction insurance along with scenarios. Public liability insurance Public liability insurance covers you in the event that a member of the public is injured or damage is caused to them or the premises in which you are working. This may include the following: Injury. You are covered if someone makes a claim a

Why You Shouldn’t Install CCTV North Wales Yourself

When you have security concerns at your premises or even worse, your residence, there’s only one way to go. CCTV North Wales is required more so than ever before, and just having a system in place is an excellent deterrent to all but the most clueless of would-be burglars. (Even the most clueless won’t get far with a decent CCTV system in place.) But how exactly should you go about getting an effective system up and running on your property? More than likely you’ve considered just going on amazon or ebay, buying a security system, and dedicating a weekend to putting it up instead of going to a CCTV Installer in North Wales. Of course, this really isn’t a good idea. Most CCTV alarm systems in the UK are actually misconfigured- and misconfigured systems can definitely trip you up later. There are a range of woes that can be experienced with a system which isn’t set up right – from evidence recorded on these systems not being admissible in court (online retailers tend t