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How Does an Accountant Add Value to a Company?

Defining and delivering value to business clients is of crucial importance for accountants in Conwy and business advisors alike, however, it is something many struggles to do. With that in mind, what value can a good advisor add to your business? 


In reality, the answer will be different for everyone as you, the business owner, each has unique needs, however, the bottom line is your advisor should support you when you need it and help you maximise the returns you get from your business endeavours.


Some key areas of value that an advisor can add to your business are listed below. Please note that whilst we’ve used the term advisor and accountant interchangeably here, a good accountant will usually also be a good business advisor, but a good business advisor won’t necessarily be a qualified accountant.


Hassle-free Compliance  

Complying with your business’s legal obligations can be painful and distracting for an owner wanting to get on with what they do best. A good accountant can alleviate this pain by offering a quality compliance offering – this should really form the basis of any accountant’s offering. It will include things like:

  • Bookkeeping

  • BAS/IAS preparation and lodgement

  • Tax planning

  • Income tax preparation and lodgement

  • Annual reporting

  • Timeliness – ensuring the above is all done on time!

Helping with Growth  

A great advisor will help you define what you want out of your business and then assist you to achieve those goals. They can do this by providing a wide range of services such as:

  • Increasing profitability via process improvement

  • Creating and fine-tuning a solid business plan

  • Finding and securing outside investment

  • Reliable financial reporting to help with decision making

  • Job management and reporting systems

  • Staff performance and rewards

The End Game  

Many business owners are working along happily enough without any real thought being given to the end game. They haven’t asked themselves the question – why am I working for myself? Your accountant or business advisor will be able to help here. Things to look at include:

  • Creating a long-range business plan

  • Maintaining a ‘lifestyle business’

  • Succession planning amongst family or key staff

  • Valuing your business

  • Asset protection

  • Assisting with a trade sale


Your advisor should be able to provide the service you need when you need it. Some key items of value to look for include:

  • A commitment to return your calls and emails quickly

  • They have a team of people with unique skills so that you’re getting the full service you need to be delivered by the most appropriate person

  • They embrace the latest technology so they can advise you with the first-hand experience what would be the best solution for your business

  • Being clear and upfront about the fees they charge so you can be confident in knowing there are no surprise bills lurking around every phone call or email.

Your advisor should also be someone you get along with. There is much to be said of the value of enjoying the relationship with your accountant or business advisor – this is someone you’ll spend a lot of time with and it’s someone you’ll need to be open and honest with, so it’s important that you share similar values and like spending time with them otherwise you’ll be missing out on what could be a very rewarding relationship.



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