It’s no big surprise that shop fronts of course are ultimately the most important part of your store. What else evokes a customer’s thoughts and impressions of a company, other than a shop? Absolutely nothing. A shop in itself is an expression of what sort of company a customer intends to set foot in, and any sort of establishment that finds itself lacking in this department may as well have the product on the floor, and be unmanned. Colour theory is that important. It’s a psychological influence that all retailers (large or small) make use of. An understanding of colour is nothing without access to a variety of amazing lighting devices such as LED Rope Lighting or LED Strip Lighting - which are a cheap, efficient, versatile and absolutely stunning way to convey message and theme. Oscar Wilde himself stated that - “Mere colour, unspoiled by meaning, unallied with definite form, can speak to the soul in a thousand different ways.” There were many ways that Oscar Wilde deserved bei...
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